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Radio
interview on KNBP AM 1410 "Wall Street in the Morning" with Joby Easton. |
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What you need to know about branding Brand may seem like the latest hot-button, gotta-have thing in business these days...but the truth is, branding has been around for ages. So what is brand about? Logo? Pretty ads? Terrific tagline? While these can all be elements of your brand, they're just a part. Because when the day is done, you need to make sure that what your brand promises is what your company delivers. Otherwise, you’ve wasted the effort making the connection with your customer in the first place. In reality,
brand is much, much more: At Creative Abandon, we think of brand as the fusion of the relationship between your customers and your company. What does this mean? Download our brand overview. (500K PDF) It’s a quick read on what we think a great brand should be all about. Like what you see? Give us a call and we'll help you make the connection.
If you’d like to find out more about our branding process, or just have a brand question to ask, email us at brand@creativeabandon.com. We’ll be happy to make the connection with you. About
Brand | About Creative Abandon | Contact
Us | Site Map |
